"Every step of life", Uber company is committed to providing high-quality and beautiful sports goods for the public, and strive to help more people walk a healthy life. The two words in the brand name have rich connotations: beautiful, elegant, priority and so on. The good meaning of the word "excellent" not only contains the company's wishes to everyone, but also reflects Uber's pursuit and expectation. The word "step" has the meaning of running, footwork and pace, which not only embodies the brand attribute of Uber sports, but also expresses the good wish of Uber company and everyone to take every step of life well!